Drive More Programmatic and Search Conversions in a Mobile World

In 2015, mobile will account for over 50% of both searches and programmatic display ad spending. Now agencies and enterprise marketers must learn a whole new set of rules around attribution and optimization to truly drive conversions and sales from mobile search and programmatic campaigns.Join mobile marketing experts from DialogTech and Optimizely on this webcast as they share best practices and real-world success stories on how to:

  • Create mobile search and programmatic display campaigns that drive sales
  • Use A/B and multivariate testing to optimize mobile landing page performance
  • Attribute, qualify, control, and record mobile click-to-call conversions
  • Prove and improve the impact of your campaigns on leads and revenue