Mission-Critical Marketing: A DialogTech Digital Event Series

Strategies & stories from leading marketers on how they’re adapting for the COVID-19 crisis

How Analytics Can Power Your Customer Acquisition Strategy During COVID-19

If you’re a marketer focused on new customer acquisition, this is truly a challenging time. You need to balance building brand loyalty with the fundamental business needs of your company. In this conversation, Leon Chism, CTO, and Alain Stephan, SVP of Growth and Analytics Services at DialogTech, discuss how to use data to layer acquisition strategy into your branding during times of crisis — without being tone-deaf to current events.

Speakers

  • Leon Chism
    Chief Technology Officer

  • Alain Stephan
    SVP of Analytics

Moderator

  • Dave McAnally
    VP of Marketing

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