Drive AdWords ROI with People-Based Search Marketing

Your Facebook and display advertising targets specific audiences, but what about your AdWords campaigns? It’s time to think beyond the keyword and tailor PPC campaigns for who is actually viewing or clicking your ad and their preferred way to convert: online or over the phone.

Join search marketing experts from LiveRamp and DialogTech for a crash course in people-based search marketing. With a people-based approach to AdWords, brand marketers and agencies can improve the cross-channel customer experience, optimize PPC ROI, reacquire customers, and grow revenue.

Watch this webinar to learn to how to:

  • Target consumers with the right message at the right time with the right CTA
  • Use Google Customer Match to acquire new customers and grow CLTV
  • Use phone call analytics to generate more of your most valuable conversions
  • Integrate AdWords into cross-channel campaigns for better ROI


  • Randy Antin
    Product Marketing - Search

  • Blair Symes
    Senior Director of Product Marketing

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