Download our Search Marketing webinar with Forrester
Forbes named 2017 “the year of voice search.” Voice assistants are in billions of homes, whether as part of our smartphones (like Siri and Cortana) or as new products like Amazon’s Echo. Between these new technologies that bring convenience to shoppers and the billions of call conversions that already come from call extensions and click-to-call, voice is truly transforming search. But what should marketers do about it?
In this webinar featuring Forrester marketing analyst Collin Colburn, hear how mobile and voice have changed search forever. Discover what emerging trends you should consider today that will impact search tomorrow. You’ll learn:
- How click-to-call has transformed SEM and what to do about it
- Ways to optimize SEO conversions from Alexa, Siri, and Cortana
- How marketers can analyze what’s said on calls to significantly boost ROI
- How to activate voice analytics within your martech stack
Fill out the form to download the webinar.
Collin Colburn B2C Marketing Analyst
Jonathon Schuster Vice President of Product Management
Blair Symes Director of Content Marketing