Paid Search Masterclass: Boost SEM Revenue Now With Conversation Intelligence

Paid search is still the most important and competitive digital advertising channel. Now more than ever, data drives SEM success, and for most businesses that data should include intelligence from phone conversations. During this pandemic, call conversions are on the rise, and SEM advertisers driving the best results use conversation intelligence to inform their optimizations, audience targeting, and SEM strategy.

If you are looking for new ways to boost paid search revenue and ROAS, join our call conversion experts for this on-demand webinar. You’ll learn how to:

  • Use conversation intelligence to increase SEM ROAS right away
  • Improve results from Google Ads and Microsoft Advertising smart bidding
  • Segment callers into retargeting and lookalike audiences using conversations
  • Detect and correct call handling issues costing you customers and revenue

Speakers

  • Lori Eich
    Senior Product Manager, Conversational AI

  • Collin Middleton
    Senior Product Manager, Call Tracking

  • Blair Symes
    Senior Director of Product Marketing

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walkthrough of DialogTech?

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