The Audience Powered Breakthrough: Using Search to Optimize Results

The Audience Powered Breakthrough: Using Search to Optimize Results

With competition in search constantly increasing and cost-per-clicks on the rise – up 40% between 2012 and 2014 alone – a personalized marketing strategy based on refined audiences is fast becoming a marketer’s most important tool.

To help you get ahead of the game, IgnitionOne, Boost Media and DialogTech have partnered to bring marketers “The Audience-Powered Breakthrough: Using Search to Optimize Results.”

You’ll gain insights on:

  • How to appropriately leverage data in audience creation
  • The power of focusing on refined audiences versus general targeting
  • Creating targeted messaging strategies to engage with a specific audience
  • Implementing a testing framework to measure success
  • The role phone calls play in SEM and how to personalize the caller experience to drive revenue
  • How to attribute and analyze phone calls from search to optimize marketing performance and ROI