5 Ways Marketers Can Use Insights From Phone Conversations to Supercharge Search Revenue

Consumers call businesses billions of times a day from paid and organic search. These phone conversations are more than just valuable conversions — they are invaluable sources of first-party data marketers can tap into for insights to supercharge SEM and SEO results.

In this cheat sheet, we explain why call recordings and transcriptions are important and share 5 ways you can use them to drive more revenue from search.

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