The Ultimate Guide to Tracking Phone Calls in Google Analytics

Learn how activating caller data in Google Analytics can significantly improve search and digital marketing results

Google Analytics tracks online events and goals, but it doesn’t work for phone calls to businesses. And those calls are often your most valuable conversions. Not having analytics on callers creates a blind spot in Google Analytics that makes it difficult to measure marketing performance, build effective audiences, and make the right optimizations to improve results. If you use Google Analytics and want data on callers, download this guide to learn:

  • How to activate insights on calls and conversations in Google Analytics
  • New ways to use call data to significantly improve marketing ROI
  • Examples of different call data in Google Analytics reports

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