The Digital-to-Call Experience Handbook for Data-Driven Marketers

Calls have always been an important step in the customer journey. Over the last year, amidst stay-at-home orders and new consumer behavior trends due to COVID-19, the phone call’s importance has only increased. That’s why it’s so vital for data-driven and digital-savvy marketers (like you!) to connect the dots between online and offline by unlocking and activating call channel insights.

Unfortunately, sometimes calls to businesses = blind spots for marketers. Don’t settle for these blind spots — instead, take action. It’s time to prove your marketing’s value, drive more quality leads and revenue, uncover new growth opportunities, and deliver seamless experiences that convert more callers to customers.

In this handbook, we’ll walk you through how to become a marketing hero who:

  • Connects the dots between digital marketing and phone calls
  • Drives more quality leads
  • Delivers the best experiences to your customers
  • Detects and correct call handling issues
  • Truly owns the digital-to-call experience

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