The New Buyer Trends Impacting B2B Marketing Now

Learn how marketers are using new data to drive more phone leads and customers

Since the onset of the COVID-19 pandemic, every industry has experienced dramatic disruption. With social distancing and limited in-person interactions, the phone call has become an even more critical part of the buyer journey. In fact, call volumes to B2B vendors were up 13% year-over-year in September 2020.

Download this ebook to learn:

  • The new trends impacting B2B buyer behavior
  • What really matters to buyers right now
  • How marketers can leverage insights from consumer phone calls to drive more quality leads and customers

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