One of the nation's largest home services companies wanted to optimize their paid search spend to allocate budget to what drives the most customers. They turned to digital agency Elite SEM, who used DialogTech's call analytics platform and the Marin bid management platform to get a complete understanding of what keywords, ads, and campaigns drove the best conversions, online and over the phone.
With this invaluable data at their fingertips, the company was able to optimize spend to increase calls by 90% and profitability by 12%. You can read their success story or check out this short video to get the full story:
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