How Home Franchise Concepts Uses DialogTech to Drive More Appointment Calls to Franchisees [Video]

Home Franchise Concepts (HFC) is a leading home services franchisor with 1,700 franchisees across 10,000 cities. For HFC’s franchisees, the phone call is the primary channel for customers to inquire about services and book appointments.

At the corporate level, HFC taps into DialogTech’s dashboards to monitor national campaign performance and identify which campaigns drive the highest-quality calls. Franchisees also leverage AI-driven call tracking to get insights into how local marketing campaigns drive calls and appointments, as well as use call recordings to train agents and improve CX.

Initially, HFC used DialogTech’s call routing and IVRs, and then expanded their usage to include AI-driven conversation intelligence. By growing their relationship with DialogTech, HFC can now identify which campaigns driving the most valuable appointment calls, integrate this data in Google Ads and Google Analytics, and make optimizations that drive more of these valuable calls to their franchisees.

“DialogTech has been a critical piece in growing our analytics and taking it to the next level. We’re able to get more accurate and up-to-date data on all our campaigns, and because our business is so phone call-driven, it has made all the difference in really getting better insights into our data,” said HFC’s Marketing Analyst Allie Todisco.

Discover how DialogTech helps HFC improve its analytics and drive more appointment calls to its franchisees.


  • Home Franchise Concepts (HFC) is a leading home services franchisor. The phone call is the primary channel for customers to book appointments with its franchisees.
  • HFC initially began using DialogTech’s routing and IVRs, and later grew to adopt AI-driven conversation intelligence.
  • Now, HFC leverages DialogTech’s routing, call tracking, call recordings, and AI-powered insights to understand their marketing efforts, train agents, and drive more appointment calls to franchisees.

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