How ATI Uses DialogTech to Drive Sales Conversions to 900 Clinics [Video]

ATI Physical Therapy is the leading provider of research-based physical therapy and rehabilitation. They are the largest physical therapy company under one brand name in the U.S, with 900 clinic locations.

ATI uses DialogTech’s AI-driven call tracking and conversation analytics to attribute and analyze phone calls from their marketing channels, campaigns, keywords, and website to their clinics. Using data and insights from DialogTech, ATI’s marketing team can:

  • Understand how they are driving appointment calls to each clinic
  • Monitor how their 900 clinics and call center answer and convert patient calls
  • Optimize marketing spend for the channels, ads, and keywords to drive more new patient appointment calls


  • ATI’s marketing team uses DialogTech to attribute, analyze, and optimize appointment calls from their marketing channels, campaigns, keywords, and website.
  • They are able to optimize for what’s driving the most appointment calls and detect and correct when call handling issues occur at their clinics or call center.

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