Archives
How to Optimize the Call Experience: 6 Tips for Marketers
July 24, 2020 11:27 am Leave your thoughtsConsumers expect a seamless experience when engaging with brands throughout the customer journey — it falls on marketing’s shoulders to... View Article
Omnichannel Marketing: 7 Tips for a Game-Changing Strategy
July 23, 2020 3:22 pm Leave your thoughtsThe consumer journey is more complex than ever before. A recent study from Google found that today’s consumer journey can... View Article
10 Local SEO Tips to Supercharge Your Rankings and Conversions
July 15, 2020 2:24 pm Leave your thoughtsOptimizing for local search queries is a must. When you don’t prioritize local search, you’re leaving revenue on the table.... View Article
Google My Business Drives 2x More Phone Calls Since COVID-19: What Marketers Should Do About It
June 9, 2020 4:23 pm Leave your thoughtsIt isn’t news that consumers searching for local businesses often convert by calling. Most local searches take place on smartphones,... View Article
5 Ways Professional Services Marketers Use Call Tracking & Analytics to Convert More Callers to Customers
May 27, 2020 9:50 am Leave your thoughtsProfessional services — which include financial services, B2B, legal services, employment agencies, and more — can be complex purchases for... View Article
Driving Appointment Calls From Paid Search After COVID-19
May 18, 2020 9:43 am5 Ways Home Services Marketers Use Call Tracking & Analytics to Convert More Callers to Appointments
May 13, 2020 12:41 pm Leave your thoughtsAccording to Google, 70% of home services consumers find it extremely important to be able to call a home services... View Article
4 Strategies to Support Your Telehealth Program with Call Tracking & Analytics
April 17, 2020 12:36 pm Leave your thoughtsThe COVID-19 crisis is changing how patients receive medical care. With the coronavirus straining resources and lowering in-person visits, medical... View Article
The Auto Service Marketing Playbook for Inbound Calls During COVID-19
April 14, 2020 2:10 pmThe Agency Playbook for Driving Call Conversions During COVID-19
April 13, 2020 4:43 pmThe Healthcare Marketing Playbook for Inbound Calls During COVID-19
April 10, 2020 12:13 pmThe Telecom Marketing Playbook for Inbound Calls During COVID-19
April 9, 2020 2:18 pmThe Senior Care Marketing Playbook for Inbound Calls During COVID-19
April 8, 2020 4:45 pmThe Legal Services Marketing Playbook for Inbound Calls During COVID-19
April 8, 2020 4:45 pmThe Home Services Marketing Playbook for Inbound Calls During COVID-19
April 3, 2020 1:11 pmThe Self-Storage Marketing Playbook for Inbound Calls During COVID-19
April 3, 2020 1:10 pmThe Life Insurance Marketing Playbook for Inbound Calls During COVID-19
April 3, 2020 1:10 pmThe Online Education Marketing Playbook for Inbound Calls During COVID-19
April 3, 2020 1:10 pmThe Financial Services Marketing Playbook for Inbound Calls During COVID-19
April 3, 2020 11:17 am12 Ways Marketers Can Improve Experiences During COVID-19 with IVRs and Call Routing
March 26, 2020 11:38 am Leave your thoughtsWe all feel it — the COVID-19 crisis is dramatically impacting both public health and consumer behavior. It’s an uncertain... View Article