Archives
5 Retail Trends for the 2020 Holidays — and How Marketers Can Capitalize With Call Tracking
September 24, 2020 4:46 pm Leave your thoughtsThe 2020 holiday season is stacking up to be different than any in recent memory. COVID-19 has altered the way... View Article
Seer Interactive Uses DialogTech to Grow Revenue From SEM by 32% for Greg Smith Equipment
September 22, 2020 2:08 pmSince 1982, Greg Smith Equipment has been the industry leader and trusted distributor of car lifts, tire changers, wheel balancers,... View Article
60-Minute Masterclass: Google Ads Call Extensions
September 15, 2020 3:31 pmThe Digital Marketer’s Playbook for Unanswered & Unconverted Calls
September 10, 2020 2:55 pmHow to Acquire More Customers From Google My Business During COVID-19
September 3, 2020 3:59 pmHow to Enhance Patient Experiences with Call Tracking & Analytics
August 17, 2020 11:14 am Leave your thoughtsEven in today’s digital world, 88% of healthcare patients book appointments over the phone. The call channel is a critical... View Article
AI vs. Machine Learning: How Do Marketers Use Them to Increase ROI?
August 10, 2020 2:44 pm Leave your thoughtsA survey of 300 B2B marketers, performed by EverString and Heinz Marketing, found that less than one-fifth of respondents truly... View Article
The State of Data-Driven Marketing in 2020: Why You Need to Update Your Strategy
August 5, 2020 3:24 pm Leave your thoughtsToday’s marketers have more data about their consumers at their fingertips than ever before. Marketers who leverage these insights to... View Article
Are Unanswered Calls Harming Your Marketing ROI?
July 30, 2020 3:10 pm Leave your thoughtsInbound calls are often the most valuable leads your marketing drives. According to Forrester, callers convert 30% faster than web... View Article
As Businesses Reopen, Customers Are Coming Back — But They’re Calling First
July 29, 2020 3:20 pm Leave your thoughtsIn March 2020, COVID-19 took hold in the U.S. and instigated an unprecedented, widespread lockdown. Businesses pivoted to remote operations... View Article
How to Optimize the Call Experience: 6 Tips for Marketers
July 24, 2020 11:27 am Leave your thoughtsConsumers expect a seamless experience when engaging with brands throughout the customer journey — it falls on marketing’s shoulders to... View Article
Omnichannel Marketing: 7 Tips for a Game-Changing Strategy
July 23, 2020 3:22 pm Leave your thoughtsThe consumer journey is more complex than ever before. A recent study from Google found that today’s consumer journey can... View Article
The Ultimate Guide to Tracking Phone Calls in Google Analytics
July 22, 2020 2:27 pmHow RMI Uses DialogTech’s Call Tracking and IVRs to Increase Call Center Conversions [Video]
July 20, 2020 3:50 pmRMI, a full-service digital marketing and performance agency, is a longtime DialogTech partner that leverages DialogTech’s call tracking and IVRs... View Article
10 Local SEO Tips to Supercharge Your Rankings and Conversions
July 15, 2020 2:24 pm Leave your thoughtsOptimizing for local search queries is a must. When you don’t prioritize local search, you’re leaving revenue on the table.... View Article
How PPC Automation Can Improve Marketing ROI During the COVID-19 Recovery
July 8, 2020 10:40 am Leave your thoughtsTo automate PPC or not to automate PPC? That is the question for search marketers in today’s uncertain landscape. The... View Article
How DialogTech and Kenshoo Partner to Help Search Marketers Drive Sales Calls [Video]
July 6, 2020 2:43 pmKenshoo’s marketing technology platform provides data-driven insights and optimizations that help marketers improve the performance of their search, social, and... View Article
DialogTech Launches the Only DNI Call Tracking Solution for RingCentral Phone Numbers
June 30, 2020 2:45 pm Leave your thoughtsDialogTech is excited to announce our new call tracking integration with RingCentral and listing the RingCentral App Gallery. If you... View Article
The Call Tracking Handbook for RingCentral Customers
June 30, 2020 10:29 amHow DialogTech Helps TBS Factoring Route Calls to Remote Employees [Video]
June 29, 2020 4:56 pmSmall businesses in the transportation industry use TBS Factoring’s services to support their cash flow. TBS leverages DialogTech’s call routing... View Article
How to Build a Winning SEO Strategy for the COVID-19 Recovery
June 29, 2020 1:49 pm Leave your thoughtsWith budget fluctuations and uncertainty in advertising markets, SEO has become critical as a stable and reliant resource to reach... View Article
Why the 2020s Are the “Agility Decade” and How Marketers Can Adapt
June 16, 2020 5:17 pm Leave your thoughtsCOVID-19 has fundamentally altered today’s business landscape and nearly every aspect of our lives. With consumer behavior rapidly changing, marketers... View Article
How MMG Fusion Uses DialogTech’s Call Tracking and AI to Help Dental Practices Grow [Video]
June 12, 2020 12:08 pmLarge dental practices use MMG Fusion’s automation software to market, manage, and grow their business. MMG includes DialogTech’s call tracking... View Article
Marketing Attribution Modeling: Pros and Cons of the Top 5 Techniques
June 11, 2020 10:09 am Leave your thoughtsAttribution has been the foundation of marketing analytics since the dawn of marketing. Every marketing team worth their salt has... View Article