While small business owners are looking to cut costs given the current economic conditions, SmallBusinessTechnology.com recently featured an article about how “technology can help small companies cut expenses, boost sales, save time, and work more efficiently”, including DialogTech in the mix of solutions. Here is the excerpt:
Search-word optimization with DialogTech
Next, Barry turns his attention to the revenue side. Harry, his marketing VP, informs him that BeanCount Software’s spending on Google AdWords has ballooned in recent months. They’ve paid hundreds of dollars a day for dozens of terms, like accounting software, accounts payable and P & L”, but they have no idea which of those terms deliver sales leads.
Then Harry puts DialogTech’s smart, programmable call-me link on the Web site. Now what happens?
- The browsing prospect sees the site, clicks the button, and enters his phone number. His phone immediately rings, with one of Barry’s agents on the line.
- Harry can now tell, through DialogTech, which search terms that prospect entered just before being delivered to his agent.
- He can raise the prominence of those buyer-attracting search terms.
- He can concentrate his AdWords budget on the most productive words, and drop the rest.
Here are four additional ways our customers are using our phone technology to save their businesses money:
1. Virtual Call Center – Rather than paying for an expensive call center, or for extra office space, let your sales reps work from home and route calls to your business to agents across multiple locations by schedule, percentage, or geography.
2. Hosted IVR – Screen leads that call in before sending them to an agent. Ask a series of prequalifying questions. If the caller qualifies, route them on to an agent. If not, just route them to voice mail.
3. Virtual Receptionist – In many offices, the main responsibility of the receptionist is to answer the phones and route calls. With DialogTech virtual receptionist, business owners can automate the professional greeting and call routing process for as low as $0.035 minute, which comes out to about $2.00 per hour.
4. Voice Broadcasting – If your business relies on appointments or delivery times, automatically send a voice broadcast to clients the day before an appointment or delivery time to confirm that they are still available. Over the broadcast say, “We look forward to seeing you in our office tomorrow at 2 PM. Will you be able to make it?” If they say “Yes”, you say “Great, we’ll see you tomorrow”. If they say “No”, you’ll transfer them back to your office to reschedule.