Sales and marketing teams cannot just mosey over to a potential customer and expect to generate a sale lickety-split. Much like a new love interest, sales and marketing teams should take the time to nurture a relationship based on trust, value and long-term success for both parties. In fact, nurtured leads make 47% larger purchases than non-nurtured leads. Relationship building can require patience, a little bit of showing off, and plenty of communication. Talk about a commitment!
Take a stroll down memory lane and see how the dating rules of the 1950s can guide modern B2B sales and marketing success.
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