Click-to-Call – Web Marketing’s Best Kept Secret

DialogTech ,

How many times have you picked up the phone today? And how many times did you click on “get more information” or “buy now” today? The answer to the first question is probably 10, 15, or 20 times the answer to the first.

Yet the online marketing universe is so busy studying abstruse statistics about clicks and creating the perfect algorithm for keyword distribution, we’ve overlooked the “old media” paradigm: the telephone.

You could say that click-to-call is the purloined letter of online marketing, hidden right in front of our noses as we search for ever more arcane silver bullets to turn traffic into sales.

Here’s how bad it is: On his Online Business blog, Thomson Chemmanor recently published a list of the top 20 website calls to action for increasing conversions. Click-to-call didn’t make the list. But it’s a big mistake to overlook one of the most familiar connections to customers — and the communications method they’re most likely to use.

Instead, businesses can make themselves more accessible and get better performance from their websites simply by adding well placed click-to-calls. It doesn’t require additional staff, a website redesign or a high-priced SEO agency. 

All it takes is a little thought.