Would you hand out a business card without a phone number or email? Not likely. Yet every day marketers publish ads that don’t have a call to action. And that’s a mistake, writes marketing maven Jeff Bacon:
“In general, I strongly recommend that everything you do has a call to action, where you tell the prospect what you expect them to do and provide the means for them to do it.”
There are many avenues for communicating with customers — print, Web, email, TV, mobile phone. But none of them are worth anything if you don’t make it easy for people to respond. Tools like DialogTech smart toll-free numbers and click-to-call not only make it easy for customers to connect with you. They also make it easy to measure response, so you can justify your ad spending priorities.