Despite the technological advancements made in recent years by voice broadcasting providers, many companies still feel hesitant to use the technology, fearing that voice broadcasts are used for spam marketing and robo-calling. But what many companies don’t know are the many useful and sophisticated ways marketers are using voice broadcasting to increase revenue.
Below I cover three common misconceptions about voice broadcasting software and three use cases that combat each.
Misconception: Voice broadcasting is used to spam customers
We won’t deny that there are companies that use voice broadcasting to spam customers and prospects – it happens. However, there are many companies within a variety of industries that have found useful ways to implement voice broadcasting technology that benefits their customers and their business.
With the explosion of smartphone adoption, the easiest way to reach your customers is on their mobile device. Whether it’s an SMS notification, an automated voice broadcast call, or through email marketing.
Use Case: Customer Notifications
Many companies have adopted voice broadcasting technology to use for customer notifications. Appointment reminders, emergency updates, or outage notifications, and changes to accounts or billing are just a few of the ways companies implement voice broadcasting for customer notifications. Appointment reminders are the most common use case for voice broadcasting notifications because it helps keep your customers in the loop and helps your business reduce no-shows, which in turn help increase revenue by keeping appointment slots full.
Misconception: Voice broadcasting is time consuming / difficult to implement
Another common misconception is that voice broadcasting is time consuming and difficult to implement. Voice broadcasting no longer requires technical expertise to implement – with SaaS based tools, voice broadcasting is easy to set up and get running in minutes. Just upload a list of phone numbers and names of people who need to receive the message and then record your message right through your web browser or phone – there is no additional equipment required.
What’s more, using voice broadcasting can even save your employees time by automating phone calls for customer notifications (mentioned above) or for notifying employees of important information.
Use Case: Employee Notifications
Universities and medical institutions are using voice broadcasting to notify employees of emergency weather conditions, cancellations and closings, and even emergency situations that could be occurring in real time – such as an intruder in a building other security breach. Automating these types of notifications not only helps keep employees safe during emergency situations; it also helps save your company time –launch the voice broadcast in seconds from any computer whenever the need arises.
Misconception: Voice broadcasting is a waste of money
Voice broadcasting is actually used in many industries as a way to raise money, collect debt, and improve ROI. Collecting debt and donations are two common uses for voice broadcasting, and also reducing no shows for appointments (mentioned in the first use case) that also help save money and even increase revenue.
Use Case: Debt and Donation Collections
Many of the most successful political campaigns utilize voice broadcasting to encourage voter turnout, voter registration, and to inform voters of politician’s stances on issues. At the end of these broadcasts the caller can easily be redirected to make a donation over the phone or offered a website to visit to make a donation online. Law firms, doctors, dentists and many other industries use voice broadcasts to remind customers of upcoming bills or even past-due payments.
To learn more ways to use voice broadcasting get the free guide: Integrate Intelligent Voice Broadcasting Into Your Marketing and Sales or give us a call today to talk about it.