You often hear about personalization and the concept of “audiences” in conjunction with display and social media advertising. But you don’t hear it mentioned as often in the context of paid search. Why not? Many of the same principals can be applied to the search channel, as you do the others, to deliver personalized messages to your target audience. And as search becomes more competitive and CPCs continue to rise, marketers need new strategies to deliver results from search.
Earlier this week DialogTech announced a joint partnership with Boost Media and IgnitionOne. These two companies have unique approaches to helping marketers reach custom search audiences and deliver personalized messages to them to increase conversions.
Boost Media helps marketers personalize search ad creative at scale. The Boost Creative Network is a network of handpicked writers and designers that develop and refresh creative concepts. This allows search marketers to test different ad copy and images, tailor them to a specific audience, and lift performance by delivering more personalized ads.
IgnitionOne offers marketing cloud technology and services to simplify the task of identifying and engaging specific consumers at key moments of influence – like those offered by paid search. The IgnitionOne platform then allows marketers to reach, customize, message, and optimize in those meaningful moments to improve conversion and ROI.
Interested in learning more about how to leverage audiences for paid search? Register for the webinar on September 30th titled “The Audience-Powered Breakthrough: Using Search to Optimize Results” where speakers from DialogTech, Boost Media, and IgnitionOne will discuss:
- How to appropriately leverage data in audience creation
- The power of focusing on refined audiences versus general targeting
- Creating targeted messaging strategies to engage with a specific audience
- Implementing a testing framework to measure success
- The role phone calls play in SEM and how to personalize the caller experience to drive revenue
- How to attribute and analyze phone calls from search to optimize marketing performance and ROI
See you there!