June 08, 2018 News & Trends

With the digital landscape constantly shifting, it’s important for digital marketers to stay up-to-date on the latest industry trends. By doing so, they can keep pace with the competition and recognize new growth opportunities.

We’ve done the legwork for you and compiled the week’s top marketing and technology news in one convenient location.

1. Data Privacy in a Post-GDPR World

A new study conducted by OnePoll for the Chartered Institute of Marketing found that 48% of consumers don’t understand how organizations use their personal data. This figure has climbed from 31% two years ago.

Just 7% of consumers feel they have a good understanding of how companies use their data, while 45% say they “somewhat understand.” However, only 18% believe businesses treat people’s personal data in an honest and transparent way.

Other important findings include:

  • 41% of consumers are aware of the new data regulations
  • 43% of consumers say they “know their rights as a consumer in relation to data protection”
  • 29% of consumers say that, in the past month, they have received emails from a business they did not give permission to contact them
  • 73% of consumers distrust social media sites like Facebook and Twitter
  • 6% of consumers feel they “mostly” understand how technology platforms use their data

Even with all the news coverage surrounding the GDPR regulations, a large chunk of the public is unaware of how brands and technology platforms are using their data. Prominent CEOs, like Jascha Kaykas-Wolff of Mozilla, see this as a call for brands to be transparent about consumer privacy, rather than hiding behind a lengthy privacy policy.

2. Microsoft Acquires Github

If you’re a software engineer, you’re undoubtedly familiar with Github, the open-source development platform for hosting and reviewing code, managing projects, and building software. Github is a staple for many software projects, because it empowers its community of more than 28 million developers to collaborate and share their knowledge.

Microsoft just announced its plan to buy privately held Github for $7.5 billion dollars, in an effort to bolster its cloud computing business so it can compete with Amazon, the market leader. This is Microsoft’s largest acquisition since it bought LinkedIn for $16 billion in 2016.

Investors see this move as a big bet on Microsoft’s cloud platform Azure, which saw a 93% jump in revenue at the end of the third quarter. By buying Github, Microsoft will acquire its audience of millions of developers. The announcement of Microsoft’s acquisition of Github, along with gains by Amazon and Apple, spurred S&P Technology Index to a record high on Monday June 4th.

In response to critics of the acquisition, Microsoft CEO Satya Nadella stated that Microsoft is committed to preserving open source and the ways in which it bolsters developer communities. Nadella also confirmed that Github will continue to be an open platform that works with all public clouds.

This deal shows the ever-growing influence of software developers as well as the value they place on a free, unhampered “mindshare” of code and ideas. Additionally, it demonstrates that the future of technology lies in cloud computing, as competition between major vendors heats up.

3. Apple Renews Its Commitment to User Privacy

Apple has long positioned itself as a staunch protector of user data, most notably when it refused the FBI’s request to create a backdoor that would allow them to unlock iPhones.

The company’s latest move affirms that narrative, while taking aim at Facebook and other social media platforms. At this year’s developer conference, Apple announced that when it launches Safari 12, users will receive a notification which allows them to choose whether or not to share their data with third-party widgets such as Facebook “Like” buttons and other plugins on a page.

In addition, Apple declared war on “browser fingerprinting,” which tracks users based on their browser, operating system, timezone, graphics hardware, browser plugins, screen size, software versions, and more. This technique is frequently employed by online advertisers and social media platforms, because it allows them to collect data on all users—even those who have taken security precautions like enabling “incognito mode.”

The response to Apple’s new announcements has been overwhelmingly positive. By championing user privacy and data protection, Apple has won the favor of cynical consumers in a post-Cambridge-Analytica world.

To stay up-to-date on the latest marketing and technology trends, you can visit DT University and follow us on LinkedIn, Facebook, Twitter, and Instagram.

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About the author:

Derek Andersen

Copywriter, DialogTech

Derek is a copywriter at DialogTech. He graduated from Illinois Wesleyan University with a degree in Marketing and Creative Writing. He enjoys running, playing guitar, and staying up to speed on the latest news in marketing and technology.

See more posts by Derek Andersen

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