Our Favorite DialogTech Content From 2015 (That Every Marketer Needs to Win in 2016)

We recently highlighted some of our most popular webinars and our most-read blog posts from 2015. I’m back to bring you some of our other favorite and most-downloaded content from the past year. Use these tools to guarantee a win for your business (or your clients’ business) in 2016.

[Research Report] The 49% ROI Mistake Marketers Don’t Know They’re Making

We love this one because it uncovers a costly black hole in marketers’ data. When marketers fail to understand how their advertising drives callers, they are making a 49% ROI mistake without even realizing it. This report reveals the root of the mistake and ways marketers can eliminate the black hole.

Download the report now.

[Infographic] The Right Call: How Marketing’s Shift to Mobile Is Driving the Need for Call Attribution

We created this infographic to help visualize the different ways in which our world has gone mobile. From consumer behavior on smartphones, to marketers shifting their ad budgets, to that advertising then driving inbound calls to businesses, mobile has fundamentally shifted how we do business.

Check out the infographic now.

[White Paper] Agency Marketing in a Mobile World: Prove and Improve ROI with Call Attribution

Attribution is the lifeblood of agency marketers. Without it they would have no business – because they would have no way to prove their value to clients. This white paper explores how agency marketers can use call attribution to prove and improve ROI, and why it’s increasingly important in a mobile world.

Download the white paper now.

[eBook] The Click-to-Call Playbook for Paid Search

Click-to-call has revolutionized paid search for marketers. Paid search gone mobile, and, because they have the option to, people are click to calling businesses by the billions. This playbook helps marketers that invest in paid search to shift their desktop-centric thinking and adopt new mobile ad strategies.

Download the eBook now.

[Tip Guide] New Facebook Ad Strategies to Convert Mobile-First Shoppers

Because nearly 90% of their users visit on mobile devices, Facebook’s advertising has become a cost-effective way to target mobile-first consumers. This guide offers up new research-based mobile strategies for using Facebook ads to drive sales, increase website traffic, and build brand awareness.

Download the tip guide now.

[Video] Our 3 Most Popular Videos in 2015

It was too hard for us to pick just one, so here are 3 of our most popular videos from 2015.

• DialogTech Announcement: DialogTech is the combination of two great companies, Ifbyphone and Mongoose Metrics. This video served as the announcement of our March 2015 rebranding to focus on end-to-end call attribution and conversion technology essential for data-driven marketers to capitalize on dialog. Watch it now.
• Navigating Conversations from Online to Offline: This video comes from our Whiteboard Wisdom series, and shows marketers that continuing the online experience offline isn’t as complicated as one might think. Using call attribution and IVR technology, marketers are able to personalize the experience of every lead and customer. Watch it now.
• Introducing DialogTech for Mobile Marketing: In June 2015 we launched a series of solutions to help marketers understand how call attribution can help their mobile marketing, search marketing, performance marketing, and more. This video highlights the DialogTech for Mobile Marketing solution and why it’s essential in a mobile-first world. Watch it now.

Looking for even more content? Check out our Expertise home page or our DialogTech Insights marketing research center.