December 13, 2017 News & Trends

It seems like in just the blink of an eye, 2017 has come and gone. And with the New Year fast approaching, you may find yourself reflecting on all that’s happened this past year. Perhaps you got married, maybe traveled to a new country, or you could have binge-watched Netflix for the better part of the year (no judgment, it happens).

Regardless of how you spent 2017, if you are in marketing you probably noticed it was a huge year for voice. According to BIA/Kelsey, consumers called US businesses after engaging with search, social, and display ads on their smartphones 21 billion more times in 2017 than 2016. And with the explosion in popularity of voice assistants and voice-enabled devices, 2018 looks to be an even bigger year for inbound calls and voice interactions.

To help you prepare, we’ve created a list of our top 10 posts of 2017 (in no particular order) to refresh you on anything you may have missed.

1) 8 AI and Data Science Buzzwords Marketers Need to Know Now

As businesses increasingly prioritize data science and analytics to make strategic decisions, it’s crucial for marketers to understand the functions of the most popular buzzwords surrounding this space. Master these important terms, implement their uses in your marketing approach and watch your value to the organization skyrocket!

 2) 10 Quick Tips to Drive More Insurance Leads From Facebook

With nearly 2 billion users on Facebook, there’s a tremendous opportunity to generate new leads and connect with potential clients. This is particularly true in the insurance industry. Facebook captures so many crucial details to help qualify people who would be ideal customers. Check out these tips to best utilize Facebook to drive insurance leads.

3) 7 IVR Use Cases for Marketing, Sales, and Support Teams

If your business values phone calls, IVR (interactive voice response) solutions provide significant opportunities to help grow your business. We’ve put together a list of seven use cases to help improve your marketing strategy, customer loyalty, efficiency, and ultimately increase your bottom line. Learn how an IVR system can help grow your organization heading into 2018.

4) 5 Ways Marketers Analyze What Happens on Inbound Calls for Insights

With phone calls being an important step in the customer purchasing journey, it’s key to have insights into these calls to better target your marketing strategy. Check out how the world’s most innovative brands are analyzing calls to better optimize their marketing and connect with their customers on another level.

5) What Drives the Most Phone Calls to Automotive Dealerships: Desktop or Mobile?

Over the last couple of years, the automotive industry has seen a shift in consumer purchasing behavior as increasingly shoppers are searching automotive websites from their mobile devices compared to desktop. With that being said, the question stands – does desktop or mobile drive more phone calls to automotive dealerships? The answer might surprise you.

6) Top Martech Influencer Tamara McCleary Explains Why Marketers Cannot Afford to Ignore Phone Calls

In a time where authenticity and transparency are craved by customers, and impersonal corporate communications fall to the wayside, phone conversations are more important than ever to an organization’s marketing strategy. In this article, Tamara McCleary, voted the Most Influential Woman in Martech, shares her insights on how pivotal phone calls are to retaining current customers and generating new sales.

7) From A to Z: Your Call Attribution Glossary

The complexity surrounding call attribution technology can be overwhelming at first glance, but don’t fret — we’ve put together a complete call attribution glossary with all the terms and concepts you need to know. Check out the full list in this blog and take your call attribution knowledge to the next level.

8) 3 New Google AdWords Releases We Are Using Most

With Google constantly updating their search algorithms and releasing new extensions, it can be tough to hone in on which features will best optimize your Marketing team’s search marketing strategy, particularly when it comes to Google AdWords. Check out what our Director of Digital Marketing & Analytics, Kelley Schultz, had to say about the three most impactful Google AdWords extensions DialogTech uses today.

9) Top Marketing Influencer Andy Crestodina Shares Website Conversion Optimization Tips

Looking to increase your website conversion metrics? We had the opportunity to pick the brain of one of the world’s top content marketing experts, Andy Crestodina, who shares his insights on the best ways to optimize website conversion. You can read the full interview here.

10) The Astonishing Reality of Cross-Device Attribution

In today’s mobile world, it’s important for businesses to prioritize cross-device attribution to better understand their customer’s behavior and how to target them. But the truth is, it’s not that easy since considering consumer behaviors are constantly changing. Learn more in this blog about cross-device attribution and its importance to your marketing strategy moving forward.

Well that’s a wrap, 2017! We hope some of these tips, tricks and insights can help be implemented into your marketing strategy, and help transform your business heading into 2018. To learn more marketing and sales strategies to convert more callers to customers, please download The Marketer’s Big Book of Call Tracking Success Stories.

Discover how marketers from 25 industries use call tracking to generate better converting calls, personalize caller experiences, and drive growth.

Get The Ebook →
About the author:

Griffin Croft

Digital Content Specialist, DialogTech

As a proud Marketing and Business Analytics alumnus of the University of Wisconsin - Oshkosh, Griffin has extensive experience working in creative, strategic and analytical marketing roles. In his spare time, he enjoys doing freelance Graphic Design work, playing basketball and supporting the JDRF (Juvenile Diabetes Research Foundation) in their fight against Type 1 Diabetes.

See more posts by Griffin Croft

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