Display ad conversions are evolving from mere impressions and clicks thanks to the rising adoption smartphones. Rather than filling out web forms online, consumers are opting to call (29 billion call conversions from display will occur this year alone).
Historically, call conversions were overlooked by display marketers, but now they can be used to aid in more effective CPL measurement along with improving ROI. This will become increasingly important as the display industry continues to see explosive growth in ad spend. The pressure to defend budgets will also grow.
This infographic walks you through how the display world is evolving and why call conversions will help display marketers prove their value while optimizing their budgets.
Interested in tips to help you drive more calls from your display advertising? Check out our eBook, The Click-to-Call Playbook for Display Advertising.