If we’ve learned one thing as an organization since we started down the road of building this business, it’s that sales are never simply transaction-based. Building sales begins with building relationships, and that means developing personas to address individual customers’ needs, implementing strategies that prioritize customer experience, and launching a CRM system that makes your sales team more effective and your business more competitive.
The value of building relationships is something both we and Salesforce.com believe in strongly not just in terms of technology, but in connecting with partners and customers; meeting them, talking to them, helping them succeed so when Salesforce asked us to put in our two cents in for their new eBook, The Four Pillars of End-to-End Sales, we were eager to contribute. Like Salesforce, we believe that the key to using a CRM system for better business is more than just a matter of choosing the right technology: you need a vision.
Salesforce asked us to contribute to the eBook because they know connecting with customers is our obsession, and helping other businesses connect with their customers is what we do best.
Consider this brand new eBook as a roadmap for a path we know well, one that we’ve traveled with Salesforce for quite some time. We’ve paved the trail for you: along the way you’ll learn how to talk to your prospects, how to earn their trust, how to turn them into customers and how to keep them coming back. Follow the map and see where it takes you.