Today DialogTech is proud to introduce our Spring 2014 Release. It adds a wide range of functionality to our voice-based marketing automation platform to enable marketing and sales teams to monetize and control voice in today’s mobile world.
Thanks in part to the proliferation of smartphones, voice and the phone call have re-emerged as the most effective channel for generating high-quality leads and closing business. Businesses and agencies are now in a race to adopt solutions to not only analyze and understand the marketing source of each inbound call, but also route those calls correctly to the right store, office, or sales rep right away. This DialogTech release has exciting new functionality to help you do it, including:
We’re extremely proud of the Spring 2014 Release, and based on the reaction from our beta customers, it has the power you need to optimize campaign ROI and manage sales teams in today’s mobile world.
Already the industry standard in call tracking, DialogTech’s patent-pending SourceTrak technology has been re-engineered to provide marketers with the richest data available on caller activity. And it does it now for less, requiring up to 50% fewer phone numbers:
In 2014, 5 smartphones will be sold for every PC. We live in a mobile world, and smartphones are changing how we market and sell:
Our Spring 2014 Release has new tools to help you address both challenges. For marketers looking to optimize conversions from mobile callers, we have added geo-location technology to our Store Locator. Now, when smartphone users call you, DialogTech can determine their precise position based on cell phone triangulation. The call can then be automatically routed to the closest or most appropriate store, franchise, office or agent best suited to respond.
For sales teams, the Spring 2014 Release includes new tools to monitor and manage remote and geographically dispersed salesforces, including:
Our new Advanced Analytics is a full business intelligence tool that enables marketers and sales managers to find actionable insight from inbound and outbound call data. The dashboards for SourceTrak, inbound IVR, and Call Distributor will help you quickly see patterns and make better decisions from your data. It includes advanced charting, trend analysis and drill-down functionality users can leverage to manipulate and share data without having to export into another tool like Excel.
The new DialogTech Salesforce App is available in the Salesforce AppExchange and offers an out-of-the-box solution for tracking phone leads from any marketing source online, offline, or mobile. Marketers can monitor the activity of any program (even a PPC keyword) from lead to account to revenue to ROI.
An agent panel widget that sits within the Salesforce window arms your agents with caller information and makes it easy for sales reps to open the record for existing leads or create new ones. The app also includes an DialogTech calls dashboard for a quick view of your calls and a list of those that were missed to enable easy follow up.
To learn more about the Spring 2014 Release, you can watch the video below. You can also get a personal demo of the new tools by requesting a demo.
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