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4 Lessons Pop Songs Can Teach You About Marketing

DialogTech

I’m a firm believer that there is more to pop music than tinny music and occasionally annoying (but catchy) lyrics. There are some serious lessons that can be learned if you listen hard enough, and overarching themes that are undeniable. One of those themes is the phone. It keeps coming up in popular music, year after year! With that in mind, I’ve compiled a list of songs about the telephone that you can draw some profound marketing know-how from, especially as it relates to the telephone and its role in your business. Put in those ear buds, get to jamming and take some notes.

Call Me by Blondie

This is the song that you should be singing to your customers. (Well, maybe not all of it. But most of it.) Why would you not want them to call you? You should encourage it! Leads converted from phone calls are 3x more likely to turn into paying accounts than leads from form conversions. Blondie knew the value of a phone call. You should too.

867-5309/Jenny by Tommy Tutone

This is a classic. You’ve heard it a million times. But think about what it means to your marketing. You need a way for your customers to reach you. In fact, 61% of mobile searchers say it’s important for a business to offer them the ability to call. A phone number that stands out is just as important: a phone number that is memorable, not just to some girl named Jenny, but to your entire customer base. 867-5309 is taken, obviously, but I’m sure you can think of something.

Call Me Maybe by Carly Rae Jepsen

Here’s another pop song that knows how important phone calls are. I just met you, and this is crazy, but here’s my number, so call me maybe Customers can’t deny their attraction to your business. They’re giving you their contact information perhaps via web form so you should be calling them. Research shows that 53.3% of top companies don’t respond to web leads. This is crazy! If prospects are providing a way for you to get in touch, you should be reaching out. There’s no maybe about it.

Spiderwebs by No Doubt

But what about when you can’t get to the phone and your customers have to leave a message? Gwen Stefani says leave a message and I’ll call you back. You should definitely provide that option. Don’t let your phone ring until eternity. Send callers to a sophisticated IVR that sends them to the correct department and lets them leave a message for a callback if they don’t want to spend time waiting on hold. Gwen says, No matter who calls, I gotta screen my phone calls! You can do the same but not for the same reason. Providing a unique call tracking number for each of your marketing efforts ensures that you always know who’s calling and why. Then you can route them to the correct department where they can either connect with an agent or leave a message.

The phone isn’t going anywhere when it comes to its role in your business. If you don’t believe these pop songs although why you wouldn’t is beyond me take it a step farther with this free white paper Tracking Phone Leads: The Missing Piece of Marketing Automation.