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Video: Use Data to Optimize the Customer Journey

Katherine Buchholz Product Marketing Manager, DialogTech

Today we’re kicking off our brand new DialogTech Whiteboard Wisdom video series and discussing a topic relevant to every marketer out there: the modern customer journey and how data helps you make the most of it. It doesn’t matter if you’re a B2B or B2C business – either way, data is going to help you optimize your relationship with customers (or potential customers) at every stage.

Instead of the static purchase funnel of yesteryear we’re used to seeing, the path customers take to purchase has evolved into a true journey – and one that does not end when they make a purchase. They are consistently exposed to outside influencers (such as ads, family, media, etc.) at every single stage, including:

  • Awareness
  • Consideration/Evaluation
  • Purchase
  • Post-purchase
  • Loyalty loop

Check out our video to learn more about these stages of the modern customer journey and a few data points that can help you understand how to reduce churn and nurture leads into loyal, repeat customers.

Request a demo to learn more about the role mobile and call analytics play in the customer journey and how you can use data to increase your marketing ROI.