Every year, the Illinois Technology Association hosts their annual CityLIGHTS Awards, celebrating the brightest in Chicago tech. The goal is to connect technology executives, entrepreneurs, corporate executives, and investors while also highlighting the technology and milestones of the last year. There are multiple categories in which winners can be honored, including the Outstanding Technology Development Award, presented to the company or organization that utilizes or developed a technology tool, process or service that made a substantial improvement on business metrics. And guess what? DialogTech is a finalist!
Dawn of the Planet of the Smartphones
Everyone knows mobile is taking over. Everyone today has a smartphone, and it’s transforming how consumers are researching and interacting with businesses. Mobile search is overtaking desktop search, and marketers are seeing prospects respond to their digital and offline ads and campaigns by using smartphones to call businesses. Around 30 billion inbound sales calls were made to businesses in the U.S. alone last year, and that number is expected to reach 65 billion by 2016. What’s more, studies show that inbound calls convert to revenue 10 times more than web leads, making them the lead type sales managers want most.
Our Outstanding Technology Development
To help businesses cope with and maximize on the rise of mobile, DialogTech offers a really cool set of tools. Our cloud-based software gives marketers the power to measure marketing effectiveness and optimize ROI by not only tracking inbound calls (and the revenue they generate) back to the specific online, mobile, or offline source that originated them, but also by routing calls automatically based on customizable criteria to the right store, office, or sales agent right away, no matter where they are or what phone device they use.
Our software works by giving marketers unique trackable numbers for each of their ads, assets, and web pages, so when a prospect calls after seeing an ad or visiting the company’s web site from a search engine, DialogTech pins the original lead source and search inquiry to the call. Marketers can then generate rich call data reports to see exactly what sources generate calls, where callers are calling from, call length, and even what web pages each caller viewed before and after calling. DialogTech’s data also integrates with the other applications businesses and agencies rely on, including marketing automation and bid management tools, Google’s Universal Analytics and AdWords, website optimization technologies, and CRM solutions like Salesforce.
Vote for Us!
We’re pretty excited about the honor of being a finalist in the ITA CityLIGHTS Awards. If you share our excitement, recognize the impact that mobile is having on business, and want to be part of the solution, vote for us! And if you want take it a step further, share this with your networks! We are ecstatic about being among the brightest tech companies in Chicago, and we can’t wait for the awards!