By Blair Symes
When consumers on AMP call your business, do you get attribution on those callers or marketing analytics on what happens on the call? DialogTech’s AI-driven voice analytics makes it easy. With DialogTech, marketers get complete attribution on what drove the call, profile data on the caller, and analytics on the conversations from calls from phone numbers on AMP you can use to improve the business impact of your marketing.
AMP stands for Accelerated Mobile Pages. They are the result of a Google-backed initiative to create an open standard for any publisher to have pages load quickly on mobile devices.
In February of 2016, Google integrated AMP listings into their mobile search results. The AMP format is designed to prioritize the user experience and serve content quickly and smoothly by standardizing how mobile pages are built and putting restrictions around what can be included on AMP.
For a better user experience. By now, most people have had the frustrating experience of slow-loading mobile pages. It can take ten seconds or more to load some pages with content constantly shifting as it loads, making it impossible to navigate until the loading process is finished. The longer it takes for a page to load, the more likely it is that the visitor will leave. According to the AMP Project, conversions fall by 12% for every extra second it takes to load a page. By speeding up page loads, AMP promises a better mobile experience and longer, better engagement from consumers.
There are 4 main categories of call analytics data DialogTech provides for AMP:
That data can be seamlessly integrated with your CRM and other marketing platforms and tools — including Google Ads, Facebook, Google Analytics, bid management tools, and more — so you can measure and optimize the entire customer journey, online and over the phone.
Request a demo of DialogTech to see how easy it is to track and analyze calls from AMP. To learn more about brands and agencies using call analytics to acquire more customers and increase marketing ROI, take a look at The Marketer’s Big Book of Call Tracking Success Stories.
Want to learn more about how major brands and agencies are using call analytics to acquire more customers and increase marketing ROI? Check out our Marketer’s Big Book of Call Tracking Success Stories.Get the Guide →
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