August 01, 2018 Call Tracking

When consumers on AMP call your business, do you get attribution on those callers or marketing analytics on what happens on the call? DialogTech’s AI-driven voice analytics makes it easy. With DialogTech, marketers get complete attribution on what drove the call, profile data on the caller, and analytics on the conversations from calls from phone numbers on AMP you can use to improve the business impact of your marketing.  

What Is AMP?

AMP stands for Accelerated Mobile Pages. They are the result of a Google-backed initiative to create an open standard for any publisher to have pages load quickly on mobile devices.

In February of 2016, Google integrated AMP listings into their mobile search results. The AMP format is designed to prioritize the user experience and serve content quickly and smoothly by standardizing how mobile pages are built and putting restrictions around what can be included on AMP.

Why Was AMP Created?

For a better user experience. By now, most people have had the frustrating experience of slow-loading mobile pages. It can take ten seconds or more to load some pages with content constantly shifting as it loads, making it impossible to navigate until the loading process is finished. The longer it takes for a page to load, the more likely it is that the visitor will leave. According to the AMP Project, conversions fall by 12% for every extra second it takes to load a page. By speeding up page loads, AMP promises a better mobile experience and longer, better engagement from consumers.

What Data Does DialogTech Provide on Calls from AMP and How Does It Help My Marketing?

There are 4 main categories of call analytics data DialogTech provides for AMP:

  1. Call Attribution: Capture the marketing channel, campaign, ad, keyword search, and other marketing interaction that drove each call. You can use this data to more accurately measure conversions by attributing how your marketing drive calls.
  2. Website Interaction: See each visitor’s site activity before, during, and after the call, including their entry page and the page they called from. You can then better optimize website experiences to drive more call conversions.
  3. Caller Profile Data: Capture who the caller is, their phone number and geographic location, the day and time of the call, their device and browser, and more. This data helps you better personalize the customer experience and improve audience targeting.
  4. The Call Experience and Conversation: Capture if the call was answered and what was said, then analyze conversations for actionable insights. This data helps you understand lead quality of each caller, the outcome of the call, the performance of the sales agent, and more. You will know which calls from each source are legitimate sales leads and which converted to appointments/opportunities and revenue, so you can optimize marketing and sales strategies to drive more calls that convert to customers.

That data can be seamlessly integrated with your CRM and other marketing platforms and tools — including Google Ads, Facebook, Google Analytics, bid management tools, and more — so you can measure and optimize the entire customer journey, online and over the phone.

How Do I Learn More about Tracking Calls from AMP?

Request a demo of DialogTech to see how easy it is to track and analyze calls from AMP. To learn more about brands and agencies using call analytics to acquire more customers and increase marketing ROI, take a look at The Marketer’s Big Book of Call Tracking Success Stories.

Want to learn more about how major brands and agencies are using call analytics to acquire more customers and increase marketing ROI? Check out our Marketer’s Big Book of Call Tracking Success Stories.

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About the author:

Blair Symes

Director of Content Marketing, DialogTech

Blair Symes is the Director of Content Marketing at DialogTech, the leading provider of marketing analytics for phone calls. Over the past 20 years, he has published hundreds of articles and eBooks on a wide range of marketing topics, including phone call analytics, conversion optimization, and omni-channel attribution. He can be reached at bsymes@dialogtech.com.

See more posts by Blair Symes

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