It’s generally accepted that social media is an unstoppable force in marketing, but there remains many a skeptic that believes its place in the B2B space isn’t fully carved out. Here are some stats that might just change a mind or two.
65% of B2B Marketers Have Acquired a Customer Through LinkedIn
LinkedIn can now boast of more than 160 million users who are active professionals seeking jobs, networking opportunities, and expertise. With the inclusion of company pages especially with the new analytics LinkedIn provides and LinkedIn Groups, there’s nothing stopping B2B social media marketers from connecting with customers in this enormous social space.
Google+ Grew 33% from June 2012 to May 2013
Everyone knows Google+ had a slow start, but now it’s raring to go. According to a 2013 study done by Moz, a URL’s number of +1s on Google+ is more highly correlated with Google search rankings than any other factor except for page authority. In essence: the more people who like your business page on Google+, the higher your Google+ page will rank in search engine results.
Pinterest Now Has 70 Million Users
Pinterest is regarded with something of a side-eye when it comes up in social media discussion. But the truth is, it has a major presence online, and marketers are crazy if they let its newness earn their neglect. 70 million users? That’s some serious reach.
StumbleUpon Continues to Drive Huge Numbers
A study in 2011 revealed that StumbleUpon drives 50% of social traffic. That number may have since declined, but StumbleUpon continues to be known as a site for easy Internet exploration. When used correctly, it’s a content marketer’s dream come true.
23% of Internet Time is Spent on Blogs
If that doesn’t blow your mind, we don’t know what will. What other reason do you need to ensure that your company continues to blog every day? Besides the obvious benefits of SEO, companies that blog have 97% more inbound links. Blogging = traffic. Blogging = exposure. Blogging = success.
Not convinced? Want to know more about social media for B2B and how it can drive leads? Download the white paper, B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads.