There are a lot of things that you can eat for lunch these days. With so many options, deciding what to eat for lunch has turned into a midday crisis. You can do sushi, Mexican, American, salads, wraps, and the list goes on. Things have definitely gotten overwhelming. However, there is the one category of lunch food that will never go out of style and is good every day of the week: the sandwich. Sandwiches are classic and always delicious. The sandwich is a staple in almost every national cuisine and the varieties are endless.
However, a sandwich is only as good as the ingredients that you put into it. The same applies to your voice-based marketing automation (VBMA) strategy. Using poor ingredients will result in similar feelings as those you get from a bad sandwich. Yet, when you combine high quality components to bring together your voice solution, the results will leave you as satisfied as that amazing sub.
The Meat
The meat is what the entire sandwich revolves around. It is the main component, and often the reason a sandwich is even chosen in the first place. Whether it is turkey, roast beef, ham, or salami, this is the heart and soul of your delicious sandwich.
The meat of a good VBMA sandwich is call tracking. Call tracking is what all voice automation is based upon. Tracking the source of your inbound phone calls provides extremely impactful data that will help you prove and improve your marketing campaigns. Most marketers are able to do this for web leads, but the addition of call tracking creates closed-loop marketing, where every lead is captured and attributed to its true source. Call tracking opens up the door for the rest of VBMA to excel. Once you optimize your lead generation, you will have higher quality leads to pass off to your sales team.
The Toppings
Cheese, lettuce, tomato, peppers, onions, pickles: the toppings you add to your sandwich bring the extra flavor and excitement. We have all resorted to a sandwich that solely consists of bread and meat in times of desperation, but that doesn’t mean we enjoy it. The toppings you choose to add are what truly makes your sandwich a masterpiece. Everyone has their own preferences when it comes to toppings, and you are always free to choose your own unique combination.
VBMA offers a plethora of toppings to add to your unique sandwich. It is rare for a sandwich to have just one topping, and the best sandwiches include toppings that work together in perfect harmony. All businesses have different needs, and therefore their chosen VBMA toppings will always vary slightly. Hosted IVR allows for custom inbound surveys that can be designed to route calls, qualify callers, survey customers, and more. If your business does a lot of outbound calls, you can add voice broadcasts to your VBMA sandwich and contact thousands of people at once. Combining voice broadcasts with IVR to create outbound surveys and appointment reminders. For companies with a lot of inbound calls to sales reps or support agents, you can add on a virtual call center to your sandwich. This allows for easy call distribution to agents wherever they may be as well as the ability to monitor all agent activity. Don’t need the advanced powers of the virtual call center? Call routing provides a simple solution for routing calls based on any number of variables. Route calls by schedule, caller location, agent location, phone number, and more. With so many ingredients, the options for your VBMA sandwich are endless. There are an incredible number of ways to combine these various features that are all designed to optimize what happens before, during, and after the call.
The Condiments
The condiments you choose to add to your sandwich give it that unique aspect that brings all of the flavors together. The meat and toppings that you choose for your sandwich often influence which condiments are used, and the same can be said for VBMA.
Our voice-based marketing automation condiments are the API and integrations. These give you the ability to customize your VBMA solution to truly blend with the rest of the applications you rely on. Integrate with your existing CRM, web analytics, bid management, or any other solution you use to provide truly seamless call data.
The Bread
The bread is what holds the entire sandwich together. Without the bread you can hardly even call the aforementioned combination of ingredients a sandwich at all. The bread binds the meat, toppings, and condiments all together in one delicious entity.
Like the bread of the sandwich, the analytics that are provided with your VBMA solution brings everything together. With real-time reporting for every aspect of inbound phone calls, you can manage and optimize every voice interaction with your prospects and customers. Call tracking reports provide insight into which campaign calls are coming from as well as the caller location. Calls and agents can be scored through keyword spotting, agent activity reports, and on-hold reports to ensure your callers are handled in the best possible way. The ability to access all of this data in real time is essential to validating and improving your marketing.
Finding the perfect ingredients for your sandwich takes a lot of thought. DialogTech takes that thought process out of the equation with our Voice360 platform. By combining all of these voice solutions into one comprehensive product suite, we have truly given the user the power to revolutionize the way they do business over the phone. If you want to learn more about VBMA and how to optimize the way your business handles voice interactions, check out our Buyer’s Guide to Call-Tracking Software for Marketers.
