Author Archives for Derek Andersen
About Derek Andersen
Derek is a Senior Content & SEO Specialist at DialogTech. He graduated from Illinois Wesleyan University with a degree in Marketing and Creative Writing. He enjoys running, playing guitar, and staying up to speed on the latest news in marketing and technology.
March 1, 2020 3:32 pm
Published by Derek Andersen
Consumers looking for cleaning and janitorial services often start their journey online — but when it comes time to convert,... View Article
February 27, 2020 11:03 am
Published by Derek Andersen
Healthcare digital ad spend has more than doubled since 2016. This increased competition has put pressure on marketers to make... View Article
February 24, 2020 3:34 pm
Published by Derek Andersen
In 2020, the auto parts industry is projected to see a decline in sales revenue for the first time in... View Article
February 21, 2020 11:41 am
Published by Derek Andersen
Insurance purchases are highly personal and have many considerations — how much coverage do you want, are you adding family... View Article
February 18, 2020 11:44 am
Published by Derek Andersen
As a marketer in 2020, it can be challenging to keep up with — and remember the acronyms for —... View Article
February 12, 2020 3:41 pm
Published by Derek Andersen
Self-storage consumers often start their journey with an online search — but when it comes time to convert, they prefer... View Article
December 30, 2019 4:01 pm
Published by Derek Andersen
A lot has changed in the past decade. Ten years ago, LeBron James took his talents to South Beach, Sarah... View Article
November 26, 2019 12:38 pm
Published by Derek Andersen
If you’re getting bombarded by spam calls, you’re not alone. According to a Google survey, half of respondents receive at... View Article
November 19, 2019 3:13 pm
Published by Derek Andersen
Seasonality doesn’t just shape your Starbucks order. For many marketers, seasonality has a big influence on what products and services... View Article
November 13, 2019 3:02 pm
Published by Derek Andersen
All marketing should be informed by data. Planning a strategy without guidance from your data is like heading off on... View Article
October 11, 2019 11:08 am
Published by Derek Andersen
For dental service organizations (DSOs), increasing patient acquisition and retention across every location is no small task. To do so... View Article
October 10, 2019 12:17 pm
Published by Derek Andersen
Many consumers shopping for retail products start their journey online, and usually with a search. Although retail marketers know that... View Article
October 4, 2019 3:00 pm
Published by Derek Andersen
For many industries, phone calls are the most valuable conversions from Google Ads campaigns. Studies show that callers convert to... View Article
September 19, 2019 4:04 pm
Published by Derek Andersen
According to our research, 70% of senior care customers will call during the consumer journey. While most senior care marketers... View Article
September 17, 2019 3:13 pm
Published by Derek Andersen
Only 22% of consumers say they always visit the website of the local businesses they use. For dental service organizations... View Article
September 10, 2019 2:43 pm
Published by Derek Andersen
According to The Economist, the world’s most valuable resource is no longer oil — it’s data. In today’s hyperconnected world,... View Article
August 23, 2019 11:17 am
Published by Derek Andersen
Facebook advertising spend is projected to reach $25.56 billion by the end of 2019, a 107% increase from 2016. More... View Article
August 22, 2019 2:39 pm
Published by Derek Andersen
Before scheduling an appointment, 71% of patients run a search to find a dentist. 70% of these searchers don’t have... View Article
July 31, 2019 10:13 am
Published by Derek Andersen
Programmatic advertising comprises more than 80% of US digital ad spending and continues to climb each year. Though agencies have... View Article
July 17, 2019 10:00 am
Published by Derek Andersen
Instagram’s user base is projected to increase by 17% from 2019 to 2023, making it the fastest-growing social media platform.... View Article
July 9, 2019 4:50 pm
Published by Derek Andersen
In a flurry of announcements, marketers learned that Google Chrome’s new update, Firefox’s Enhanced Tracking Protection, and Apple’s Intelligent Tracking... View Article
June 27, 2019 11:09 am
Published by Derek Andersen
When creating a successful advertising campaign, many marketers focus primarily on perfecting the pre-click experience (targeting, ad headlines, copy, images,... View Article
June 13, 2019 3:42 pm
Published by Derek Andersen
Today’s consumer has higher standards for their experience than ever before—they want brands to anticipate their needs and deliver a... View Article
May 28, 2019 4:22 pm
Published by Derek Andersen
New patients prefer to contact dental practices by calling—over 70% of dental patients schedule their first appointment on the phone.... View Article