Blogs and white papers are great and all, but sometimes there is more value in having things explained to you with visual aids, especially when it comes to communicating ideas and trends, and especially when it comes to spaces as complex and multi-layered as business and marketing. To help you out, we’ve compiled a short list of links to webinars about various marketing topics that you can check out for free! at your leisure. Isn’t on-demand wonderful?
Nurture Marketing: How to Own the Gap (by Silverpop)
Nurturing leads is one of the more nuanced parts of the sales cycle, and one that marketing teams sometimes hit a snag on. This webinar by Silverpop examines several different kinds of nurture programs that marketers can deploy, helping marketing teams move beyond the simple drip campaign and onward to initiatives that are the most efficient and effective for their business. Check it out here!
Optimizing Your Content for Inbound Marketing (by Content Marketing Institute)
Content is a marketer’s best friend, but often their biggest hurdle too when it comes to using SEO to optimize that content. This webinar by Content Marketing Institute helps address all the tough stuff as it pertains to effective strategies for SEO in 2014, how to optimize specific types of content like video, etc. Download it here!
7 Commandments of Monetizing Mobile Search: What Every Marketer Should Know (by us!)
Studies show that 75% of the U.S. will have a smartphone by 2016, and marketers are beginning to take serious notice of the impact mobile is having (and will have) on B2C and B2B marketing especially when it comes to PPC. This webinar breaks down how to optimize mobile PPC, make the most of mobile click-to-calls, and much more. Take a look here!
Email Marketing: Why One Test Triggered A 180-Degree Turn In How Whirlpool Markets to Consumers (by MarketingSherpa)
We’re all about A/B testing at DialogTech, so we love this webinar on how Whirlpool’s email testing revealed some stunningly important things about their strategies and their customers. Small changes can make a big difference, and this webinar shows you just how. Go check it out here!
The Science of Social Media (by Hubspot)
We had to include a social media webinar in this list, as social media continued to own the fascination of businesses and consumers alike. This particular webinar takes the luck out of social media success, breaking down good strategy to a science. Download it here!
Seen a good webinar lately that isn’t on this list? Tell us about it in the comments!