For CMOs

Four Strategies CMOs Can Use to Drive Growth in 2019

Score Quick Wins with a Strategic Approach to Voice and the Call Channel

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Why Read This Report

CMOs are now expected to drive sales, be accountable for ROI, and own the entire customer experience, online and offline. Forrester predicts that CMOs who don’t embrace these demands will be replaced. This report explains how CMOs can score important wins early in 2019, better secure their role, and position their brand optimally — all by incorporating specific strategies for the call channel and voice.

Key Recommendations & Takeaways

  • Drive growth and report true ROI to the C-suite with attribution on callers
  • Acquire more customers by personalizing caller experiences
  • Leverage AI to analyze consumer conversations for actionable insights
  • Use caller questions to inform and improve your voice strategy
Four Strategies CMOs Can Use to Drive Growth in 2019