Thomas Howe just wrote a post describing 5 hidden powers of Click-to-Call.
While he is right on, I’d like to add a few of my own thoughts to his list:
1. Analytics – When someone calls off your website using Click-to-Call, you can access information about them not traditionally available via a regular telephone call. For example, you can see the search engine they used, the keyword term they used and the page they called from in addition to various data about the call like time and duration. This is helpful, of course, because you can learn which keyword terms are leading to phone calls, not just page views.
2. Hidden Click-to-Call– Another hidden power of click-to-call is that it can be, well, hidden. For example, let’s say a website visitor is filling out a web form on a lead generation or customer service page. If one of the input fields in the form asks for a phone number, when the visitor clicks “Submit My Info” this click can also trigger a phone call. Your phone and their phone will immediately ring, and this way you can contact the lead or speak with the concerned customer right away.
3. The “Cool” Factor- At least until click-to-call becomes a mainstream technology on every website, you can use it to easily impress people. For example, using DialogTech’s click-to-call, you can actually insert click to call into PDF dcouments, PowerPoint presentations, and email signatures. Let’s say you send a potential client or investor a PowerPoint presentation. On the last slide, write “Ready To Talk? Just Click!” with a click-to-call link below. Not only will they think it is neat, it may actually move the conversation along.
In regard to #5 of Thomas Howe’s list, “click-to-call adds anonymity to one or both legs of the call”, please take a look at my post on how to add click-to-call to your LinkedIn profile.
Also, if you haven’t read his recent post about DialogTech, read it here.
Finally, if you’re new to click-to-call you can read about click to call on our website, sign-up for a free phone-me-now click-to-call account here, or a free developer account here.