Today marks the start of ad:tech San Francisco, one of the largest events of the year for marketers and advertisers. Attendees will get to learn about the hottest tools, technologies, and trends in the industry. Here are some of the trends that we are most excited to hear more about:
- Facebook and Google continue to compete for ad dollars: will Facebook finally wind up on top this year?
- Mobile advertising spend experienced another year of tremendous growth, up 78% from 2013, and is rapidly become the dominant player in digital advertising
- Google has already announced that mobile searches have surpassed desktop searches this year. They also revamped their search algorithm to favor mobile friendly sites. How else will the increases in mobile search impact digital advertising?
- Programmatic is projected to account for 50% of all digital ad sales by 2018. Will programmatic continue to grow as expected?
- Viewability is a new industry buzzword defining whether a digital ad is likely to be viewed by online consumers. You can see Google’s reports about digital ad viewability here.
We are thrilled to be among the 180 exhibitors at the show and we hope you will stop by our booth (#1739) and say hello. At our booth, we will be providing live demonstrations of our Voice360 platform, our unique suite of applications which control, measure, and optimize the impact of phone calls throughout the customer journey.
To make things even more exiting, we will be donating $1 to the UCSF Benioff Children’s Hospital for every conference badge scanned at our booth. The UCSF Benioff Children’s Hospital is one of the top children’s hospitals in the nation and covers virtually all pediatric conditions. So stop by and get your badge scanned and help us make a big impact for a great cause!
If you’re at ad:tech San Francisco, come stop by booth #1739 and say hi!
