Today marks the start of SMX East, one of the largest events of the year for search marketers and advertisers. We are expecting mobile to be a huge focus of this year’s event and below are the mobile trends we are excited to learn more about this year at SMX East:
- eMarketer is predicting that more than 70% of paid search spend will be on mobile devices by 2017 – how will advertisers adjust to this dramatic shift?
Attend the session: - Mobile search has already surpassed desktop according to Google. Google has also revamped their search algorithm to favor mobile friendly sites. With mobile devices taking over search, how can marketers shift their strategies to reach this audience?
Attend the session: Converting the Mobile Visitor on the Mobile Track on Wednesday, 9/30, at 5pm to learn more. - Programmatic is projected to account for 50% of all digital ad sales by 2018. Will programmatic continue to grow as expected, and how will it be impacted by mobile?
Attend the session: The Brave New World Of Programmatic Media on the Search Issues track on Tuesday, 9/29, from 3:55-4:20. - 47 billion calls are expected from mobile search in 2015 (BIA/Kelsey) – calls are becoming an increasingly important metric in marketing strategies across industries.
Check out our theater presentation: New Call Tracking Strategies for Mobile Paid Search That Really Work on Tuesday, 9/29, in Theater A at 3:20pm. At the end of the session a $100 American Express gift card will be raffled off to all attendees.
We are thrilled to be among the many exhibitors at the show and we hope to see you at our booth (#444) where you’ll have a chance to win a $250 American Express gift card.
At our booth we will be providing live demonstrations of our Voice360™ platform, a unique suite of applications that control, measure, and optimize the impact of phone calls throughout the customer journey.
If you’re at SMX East, come stop by booth #444 and say hi!