Consumers today live their lives on their smartphones, and marketers are shifting advertising spend to target them. And with the explosive growth in inbound calls from mobile (which is set to increase 114% to 162 billion by 2019), it’s why we are releasing new research that helps marketers identify and understand that they may be making a critical mobile ROI mistake – without even realizing it.
To understand this mistake and the exciting new opportunities mobile marketing holds, we analyzed a representative sample of over 60 million website sessions and over 400,000 resulting inbound phone calls processed through our DialogTech Voice360™ platform. What we found is powerful: marketers who fail to use call attribution to track phone leads may be misattributing 49% of their conversions.
Download the report today to learn more about this critical mistake and key opportunities mobile presents for today’s marketers. The report provides a wide range of analysis on the growth of call conversions from mobile marketing, which industries are most affected, and ways marketers can fix the ROI mistake that could be costing them customers.
Here’s a sneak peek of 3 key opportunities and data you can expect in “The 49% ROI Mistake Marketers Don’t Know They’re Making”:
Opportunity #1: Attribution
When marketers rely solely on measuring conversions from landing page web forms they may be misattributing nearly half of their mobile conversions. The missing piece of the attribution puzzle? Phone calls. With more budget allocated to mobile advertising, the 49% ROI mistake will only continue to grow.
Opportunity #2: Personalization
Mobile marketing is all about personalized and relevant ads, content, and experiences. Marketers have an opportunity to use caller metadata to create a seamless experience and ensure every caller is routed to the best store, dealer, call center, or agent to convert more callers to revenue.
Opportunity #3: Disposition
Our research found that industries with considered purchases have longer calls, which are often a strong indicator of quality sales leads. However, they aren’t a guarantee of a sale. Marketers also need insight into what happens on calls from their marketing in order to truly measure call quality and ROI.
Curious to know more about the 49% ROI mistake and how you can fix it? Download “The 49% ROI Mistake Marketers Don’t Know They’re Making” today!
