Many marketers are making a mobile ROI mistake – and they don’t even know it.
To better understand this mistake, and the opportunities marketers have to fix it, DialogTech analyzed a representative sample of 60 million website sessions and over 400,000 resulting inbound phone calls on our platform. We found that marketers could be making a 49% ROI mistake by omitting one simple thing from how they measure and optimize their marketing: phone calls.
Next you might ask, “How could this have happened?” or better yet, “How can I fix this 49% ROI mistake?” We put together this SlideShare to help you out:
Want to learn more about the three opportunities marketers have to attribute and enhance the call experience for their customers? Download the report today.
