Marketing ROI? Our infographic illustrates the challenges

Marketing pioneer John Wannamaker once said, Half the money I spend on advertising is wasted The trouble is, I don’t know which half. Still today, most marketers don’t know which of their advertising channels are most effective. Investment in online has increased due to an improved ability to track success, yet offline channels will continue to dominate spend for the foreseeable future.

We have compiled an infographic around key marketing measurement statistics to help marketers overcome this challenge as they begin planning for 2012.

DialogTech Marketing Metrics and ROI