“Every Marketing Dollar Needs To Be Accounted For…”

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DialogTech®, the leader in voice-based marketing automation, today announced the findings of its 2011 State of Marketing Measurement Report. The survey data reveals a large gap between executive demands and ability to demonstrate return on marketing investment. While four out of five marketing executives say they are expected to deliver measurable results, only 29% cite they can effectively achieve this across all channels.

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Current State of Marketing Measurement