At this point, businesses of all sizes and in all industries understand the importance of expanding their reach on social media. Marketing departments have agonized over building followers on Twitter and Facebook, but until recently LinkedIn has flown under the radar.
At one time LinkedIn was dismissed as a networking platform and good only for recruiting, but the game has changed and businesses know it. The stats prove it:
- There are 107 million LinkedIn users in the US alone
- B2B marketers report that 80.33% of their social media leads are generated from LinkedIn, as opposed to Twitter, Facebook, etc.
- 77% of B2B marketers plan to increase their use of LinkedIn in 2015
These are just a few of the numbers that prove LinkedIn is quickly becoming the number one social media platform for marketers. But creating a company page and hoping for the best is not enough, as many marketing organization realize once they dive in. With that in mind, enjoy the the latest installment in our Whiteboard Wisdom video series, where we walk you through four ways to expand your reach on LinkedIn and make the most of this growing platform.
And if that’s not enough for you, feel free to download our webinar, How to Boost Call Conversions from Facebook and LinkedIn with DialogTech.