Proving the impact of marketing campaigns is essential for digital marketing agencies. Clients may not keep you around too long if you’re unable prove to them that you are driving leads and revenue to their business.
This proof comes in the form of quantitative metrics, and by providing your clients with the right ones you have a much greater chance of keeping them satisfied with your services. These metrics need to evaluate your impact for every part of the sales and marketing funnel, from number of leads at the very top to ROI at the very bottom.
Check out the latest installment in our Whiteboard Wisdom video series to learn more about the metrics we believe to be crucial for digital agencies to provide to their customers.
Interested in learning more? Take a look at our free white paper, Agency Marketing in a Mobile World: Prove and Improve ROI with Call Attribution and Automation.
