To be successful in today’s mobile-centric world, understanding how every marketing channel drives customer engagement is table stakes. We’ve discussed many times on this blog how mobile devices have fundamentally changed the way consumers engage with brands and purchase products, and how important it is to understand the role phone calls play in the path to purchase.
Today we’re excited to announce two new integrations into the Adobe Marketing Cloud that provide Adobe users with even more tools to leverage phone calls and customer conversations to drive growth.
Adobe Media Optimizer Integration
Adobe Media Optimizer enables businesses to track, manage, and optimize search, display, and social ad campaigns. DialogTech’s integration with Adobe Media Optimizer includes call conversion data within the AMO platform – so marketers can better understand which of their campaigns drive phone calls and ultimately, conversions. That data can then be used to improve future campaigns. This test-measure-refine cycle can be repeated indefinitely.
Adobe Analytics Integration
Adobe Analytics allows companies to analyze a wide array of digital and analog customer touch points. By integrating call data into Adobe Analytics, DialogTech customers can now get insights into how web visitors convert into callers, and get a more complete picture of program performance. For example, by tracking phone calls alongside web data or viewing the source of inbound phone calls.
Visit Us at Adobe Summit to Learn More
If you’re attending Adobe Summit in Salt Lake City this week, stop by our booth (#403) or come hear DialogTech CEO Irv Shapiro present at the Partner Innovation Showcase today (March 9th) to learn more about our new integrations.