Last week we had the exciting opportunity to attend and exhibit two shows simultaneously: LeadsCon convention in Las Vegas, where over 1,200 exhibitors and 5,000 attendees were in attendance this year and SMX West in San Jose, where search marketers from all over the country gathered to share strategy, tips, and techniques. We had the chance to meet a lot of great people…and share some exciting news!
You’ve probably heard by now, but last week we started a revolution. Ifbyphone is now DialogTech. We rebranded our company because we believe in the power of voice. It’s not very often that a company goes through a complete and total rebrand, but we did because we understand the importance of dialog between humans. We are in the business of transforming commerce by helping businesses unleash the power of conversation to optimize marketing, grow revenue, and delight customers.
At LeadsCon we had the opportunity to feature a new product called LeadFlow. LeadFlow is the most advanced call routing, attribution, and management platform built specifically for lead sellers. LeadFlow gives you complete control over where phone leads are sent from every marketing channel, which calls get counted as valid leads, and much more. According to BIA Kelsey, inbound calls convert to revenue 10 to 15 times more frequently than web leads, making them the most valuable lead source. LeadFlow helps route calls optimally, eliminating the challenges lead sellers often face. It provides concise attribution for every phone lead generated, as well as unique visibility into the duration and result of every call.
The key messaging at both LeadsCon and SMX West had a certain commonality. Both conferences focused on how mobile is driving more business than ever before:
- 70% of mobile searches take place on a mobile device
- Mobile users that find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop
- 50% of all searches take place on a mobile device
We were excited that our rebrand announcement fell during the dates of these conferences because it gave us the huge opportunity to share with everyone why controlling the conversation is so important. Giving marketers insight into tracking inbound calls from all marketing campaigns is important. Knowing where your calls are coming from is crucial to your mobile marketing strategy. Companies of all sizes need the ability to attribute and analyze which campaigns are driving leads, and route those calls correctly. To learn more about the importance of controlling the conversation visit our shiny new DialogTech website!
It was so great to meet so many wonderful people at both conferences. We look forward to seeing you at SMX Advanced and LeadsCon NY!