Thanks to smartphones, calls are the new clicks. They are the natural conversion path from mobile and the single most effective vehicle for driving engagement and revenue across marketing channels. For agencies, generating high-quality calls and conversations from your campaigns – and being able to prove it to clients – is now critical. But it can be a challenge. It requires you to have the same visibility and real-time control over the calls you generate as you do clicks. Which brings us to the two-fold struggle that agencies know all too well.
First, it’s critical for agencies to show clients their full value. That means being able to attribute every single lead you generate back to your marketing efforts. While it’s easy to track web leads, what about phone leads? Can you get credit for every inbound call you generate for your clients? Can you show them precisely how your marketing drives phone leads? Without this information, agencies are unable to optimize marketing ROI to generate more of the phone leads their clients value most.
Second, agencies lack control over the call experience. Marketers are spending $68 billion annually to generate inbound calls, but then are forced to cross their fingers and hope calls get qualified, routed, and managed efficiently. Without the right tools, agencies are unable to proactively filter out bad calls, automate how calls are routed, and prove the quality of conversations.
Call Analytics and Automation Is the Answer
Agencies use call analytics and automation technology to optimize ROI, leads, and revenue from every channel for their clients.
Prove and Improve Marketing ROI
Call tracking software helps you prove and improve how your marketing drives calls and sales to your clients from every channel – digital, mobile, and offline – by tracking conversion metrics back to the sources driving calls to your clients. Then you can use the data to pinpoint which activities are working, and which are in need of some improvements.
Control and Personalize the Call Experience
With call automation technology you have real-time control and personalization of the caller experience to help your clients convert more callers to revenue. Automatically qualify inbound callers, route them based on contextual rules, and determine call quality to drive more revenue-generating leads to your clients.
Learn more about the ways agencies are proving and improving their clients’ ROI in this free white paper: “Agency Marketing in a Mobile World: Prove and Improve ROI with Call Attribution and Automation.”
