Over 50% of searches, digital ad views, and web traffic are from mobile devices. And when these mobile users engage with businesses, they prefer to call instead of converting online. It’s creating havoc for data-driven marketers – how can you optimize performance when you don’t know what’s driving conversions?
DialogTech’s platform eliminates the costly black hole phone calls create in your marketing analytics. It works for any phone system, device, or call center -- giving marketers insight into which campaigns drive calls and the power to convert those calls into revenue.
The “Call” button has revolutionized paid search. To stay competitive, marketers must adopt new mobile-first ad, bidding, and attribution strategies for click-to-call. Use this playbook to get started.
Listen to DialogTech CEO Irv Shapiro and Forrester analyst Laura Ramos discuss why the black hole from inbound calls is the biggest challenge marketers must solve in 2016.